koyaki Japanese food

INTRODUCTION
Street food has been a part of the Filipino culture ever since. The convenience and affordability of the products retailed make street food business a preferred choice of the people to fill their random cravings and fast grab purchases.

Through the years, this industry has evolved from the cottage-neighborhood type stalls found on curbs and corners to thriving small and medium enterprises that offer limitless products and opportunities. Superbrands like Zagu, Fruitana, and Smokey’s among others were patterned from such model. Presently, even mega corporations like Jolllibee Group of Companies, Country Style, and others are acknowledging the opportunity of such style and are now also venturing to reach more customers. Clearly, more and more entrepreneurs venture on such business, viewing the industry as profitable and less risky investment.

The entrepreneur, Ms Miriam Peralta, has always enjoyed Japanese food. Her fondness for this particular delicacy became a passion, of which together with her business acumen, decided to share the enjoyment she experiences to more people. However, she noticed some problems regarding putting up such business that includes:
 Not all Filipino food lovers appreciate hard-core Japanese food like sushi
 Preparation and selling of such products are relatively costly due to perishability issues.

Then an idea came to her while walking in the street and noticed a small cart thronged by people enjoying siomai. The smell of steamed pork wafted in the air encouraging any passer-by to try some.

And came the birth of Koyaki Japanese Food Kiosk

The company opened in March 2005 offering Japanese foods like takoyaki balls, salmon roll, tuna roll, lobster ball, squid roll, chikuwa and other seafood cold cuts. The good thing about these products is that they are not hard-core Japanese delicacy making them more suitable to the taste of the Filipinos. These products are actually the counterpart of our own fishballs, kikiams and the likes. This is something new in market since few players offer such products. The opportunity to secure a customer base and start a new trend is very most likely considering it is new and Filipinos wanted to try something different that delights their senses.